Digital Marketing Executive – TeamLease Services (Staffing)

Location: Bengaluru
Experience: 2-3 year
Type: Full Time
Department: Marketing

Key Responsibilities:

  • Support the planning and implementation of email marketing campaigns, including content creation, segmentation, scheduling, and analysis.
  • Manage email automation workflows to streamline processes and enhance customer engagement.
  • Create compelling and persuasive content for email marketing campaigns, ensuring alignment with brand messaging and objectives.
  • Monitor email marketing metrics and generate reports to evaluate campaign performance and identify areas for improvement.
  • Stay informed about industry trends and best practices in digital marketing, email automation, and content creation.
  • Set up and manage automated email workflows, including triggered emails based on user actions, segmented email lists, and personalized email content.
  • Responsible for developing and executing email marketing campaigns, email newsletters, managing subscriber lists, analyzing campaign performance, and optimizing email content for engagement and conversion.
  • Assist in developing and executing digital marketing campaigns to achieve company objectives.
  • Collaborate with the marketing team to optimize digital marketing strategies.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Proven experience in digital marketing, with a focus on email marketing and automation.
  • Hands-on experience with email automation tools such as Mailchimp, Sendgrid, HubSpot, Marketo, Mautic, or similar platforms.
  • Strong content writing skills with the ability to create engaging and effective copy for digital marketing campaigns.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively in a team environment.
  • Detail-oriented with strong organizational and time management skills.
  • Experience working in a B2C sector.
  • Certification in email marketing or digital marketing.
  • Knowledge of HTML/CSS for email template customization.
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