Scalable Hiring for a Paint Industry Leader Amid Market Disruption
Client Background
A major player in the paint industry in India, the client is one of the most recognised paint manufacturers in India, with a widespread footprint across Tier 1 to Tier 4 cities and towns, holding a significant market share. With a strong brand presence and history of innovation, the company has been focused on aggressive expansion to maintain its competitive edge in response to increasing market disruption. Following the sudden entry of new competitors in the paint industry in India, the client experienced challenges in maintaining supply chain continuity and distribution efficiency, particularly in high-growth regions. Rapid hiring became a strategic necessity to reinforce market presence and strengthen retail and field operations.
Key Challenges
- Aggressive expansion plans required rapid, high-quality hiring across India, with a focus on underperforming Southern markets.
- Existing vendors failed to deliver at scale or speed, especially in newer and harder-to-reach locations.
- Internal TA teams faced the challenge of meeting growing demand, resulting in unfilled roles and slowed market responsiveness.
- A lack of visibility and coordination led to poor planning and reactive hiring cycles.
- The client’s associate base scaled from 700 to over 2,200 within a short period, reflecting a 70% YTD growth to meet market demands.
- Significant reduction in time-to-hire and improved quality of hires led to higher productivity and reduced drop-offs.
- Specialised focus in South and East India ensured previously underserved locations were efficiently staffed, boosting retail and field strength.
- Centralised dashboards enabled proactive planning and faster adjustments to hiring strategies, eliminating guesswork.
- The success of this engagement laid the foundation for a scalable, agile hiring model that is aligned with the client’s ongoing expansion roadmap.
Workforce Expansion Strategy
TeamLease stepped in to build a reliable and scalable hiring engine that could support the client’s growth with speed, accuracy, and nationwide reach.
Customised Recruitment Model
A dedicated recruitment structure was implemented, tailored to the client’s volume needs and geographic spread. Special attention was given to Southern and Eastern markets through local recruiter deployment and region-specific sourcing strategies.
On-Ground Reach & Faster Decisions
A hybrid approach balanced centralised process control with regional autonomy, enabling faster on-ground decision-making and quicker candidate closures.
Real-Time Visibility & Planning
Hiring dashboards and trackers were introduced, enabling real-time updates and enhanced workforce planning. This helped reduce delays and improve transparency across stakeholders.
End-to-End Hiring Enablement
From sourcing and screening to onboarding, the solution offered complete hiring lifecycle management across sales, retail, and field officer roles.
Impact Delivered
Conclusion
By combining local expertise with centralised control, TeamLease enabled the client, one of the leading paint manufacturers in India, to respond swiftly to market disruption, scale its workforce nationwide, and future-proof its hiring operations. This partnership not only filled an immediate talent gap but also established a recruitment model built for sustainable, long-term growth in the ever-competitive paint industry in India.
