Festivity Around the Corner Augurs Intent to Hire for E-Commerce Firms.

India Inc’s intent to hire increases to 38% in Q2 as volume hiring is back in vogue. E-commerce firms being allowed to operate without restrictions has facilitated more and more small businesses that have learnt the ropes of door delivering products, services and amenities via hyper-local delivery apps to get back on their feet. Businesses require young, skilled talent to ramp up operations and sales.

After the ebbing of the second wave in the country, the industry appears to be bullish about the growth in festivity season demand led by a rebound in consumer confidence and sentiments. For E-commerce sectors in particular and the economy in general, the rise in revenue volumes is attributed to reduced restrictions, increased vaccinations, availability of bumper festive offers and discounts and surge in online shopping by the demographic dividend. As such companies expanded their operations to penetrate deeper into the smaller towns, their supply chain and logistics considerably ramped up paving way for more seasonal hiring (~ 25-30% as per reports) across tier-2 and tier-3 cities.

Ajoy Thomas, business head (retail, e-commerce, logistics & transportation) at TeamLease Services, said that additional hiring of two to three lakh staff is likely across profiles such as delivery staff, packers, data entry operators, tele-callers, and business developers.

“Hiring in logistics, food delivery, manufacturing, e-commerce, and automobiles companies is expected to increase by 30 to 35 per cent during the upcoming festive season. Almost three lakh temporary and gig jobs are expected to be generated during the upcoming festival period, from Diwali to Christmas”, as per the prediction of an Industry Expert who informed the India Staffing Federation.

India will celebrate 100 years of Independence in 2047. We are at the cusp of a structural reform fuelled by the pandemic digital literacy oil, and it is reflective of the policy changes from education to labour to PLI schemes. The policy agenda is clear. Economic policy must raise the productivity of our regions, sectors, firms, and individuals to reach goals in formalisation. India@100 now in sight, can we combine this democracy with mass prosperity in the next 25 years?

Read the Employment Outlook Report Q2 FY22 for detailed industry insights

Author

Teamlease Services Ltd

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