Role Overview
We are looking for a strategic and versatile Content Marketing Manager to lead our editorial voice and
content strategy. You will be responsible for translating complex HR trends and workplace challenges into
high-performing content that drives authority and lead generation. The ideal candidate has a deep understanding of the HRtech ecosystem – knowing exactly what keeps CHROs, People Ops, and Talent Acquisition leaders up at night.

Key Responsibilities
● Long-Form Thought Leadership: Research, write, and produce high-value assets including
Whitepapers, Ebooks, Industry Reports, and Cheatsheets that establish us as a market leader.
● Social & Email Strategy: Manage the weekly Email Marketing calendar and craft engaging Social
Media content that builds community and drives traffic.
● Customer Advocacy: Partner with our clients to produce compelling Case Studies and Testimonials
that showcase real-world ROI.
● SEO Collaboration: Work hand-in-hand with the SEO team to provide editorial direction, ensuring all
content is optimized for search without sacrificing quality or brand voice.
● Visual Storytelling: Brief and collaborate with design teams to turn data and insights into digestible
Infographics and visual assets.

Qualifications & Skills
● Experience: 6–8 years in Content Marketing, with at least 2–3 years specifically within the HRtech
or Future of Work space.
● Editorial Excellence: A portfolio that proves you can handle everything from a technical whitepaper to
a punchy LinkedIn post.
● Strategic SEO Knowledge: Ability to perform keyword gap analysis and direct content production to
capture high-intent search traffic.
● Data-Driven: Experience using tools like Google Analytics, HubSpot, or Semrush to measure content
performance and pivot strategies accordingly.
● Project Management: Proven ability to manage a content calendar, meet deadlines, and collaborate
across departments (Product, Sales, and Design).