Key Responsibilities:

• Support the planning and implementation of email marketing campaigns, including content creation, segmentation, scheduling, and analysis.
• Manage email automation workflows to streamline processes and enhance customer engagement.
• Create compelling and persuasive content for email marketing campaigns, ensuring alignment with brand messaging and objectives.
• Monitor email marketing metrics and generate reports to evaluate campaign performance and identify areas for improvement.
• Stay informed about industry trends and best practices in digital marketing, email automation, and content creation.
• Set up and manage automated email workflows, including triggered emails based on user actions, segmented email lists, and personalized email content.
• Responsible for developing and executing email marketing campaigns, email newsletters, managing subscriber lists, analyzing campaign performance, and optimizing email content for engagement and conversion.
• Assist in developing and executing digital marketing campaigns to achieve company objectives.
• Collaborate with the marketing team to optimize digital marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, with a focus on email marketing and automation.
• Hands-on experience with email automation tools such as Mailchimp, Sendgrid, HubSpot, Marketo, Mautic, or similar platforms.
• Strong content writing skills with the ability to create engaging and effective copy for digital marketing campaigns.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively in a team environment.
• Detail-oriented with strong organizational and time management skills.
• Experience working in a B2C sector.
• Certification in email marketing or digital marketing.
• Knowledge of HTML/CSS for email template customization.