Role & Responsibilities:

• Design and execute comprehensive lead generation plans aligned with business objectives.
• Utilize various channels such as digital marketing, email campaigns, content marketing, social media, and events to generate leads.
• Collaborate with sales teams to establish lead scoring criteria and processes, and evaluate leads to ensure they meet the criteria for potential customers.
• Manage and maintain a lead database, ensuring accurate and up-to-date information using CRM systems or other tools. Track lead activities and manage lead pipelines.
• Work closely with sales teams to align lead generation efforts with overall business goals & provide sales teams with high-quality, well-qualified leads for follow-up.
• Stay informed about industry trends, competitor activities, and changes in the market in order to adapt lead generation strategies.

Education & Experience:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in lead generation in a B2B environment.
• Familiarity with CRM software and other lead management tools.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and interpersonal skills.
• Creative mindset with the ability to think outside the box for lead generation strategies.
• Results-driven and able to meet or exceed targets.