Smaller cities edge out metros in employment opportunities
An article in Hindustan Times talks about how smaller cities edging out the metros in job creation and hiring, a trend attributed to companies looking for newer markets and dedicated workers with knowledge of local business; along with inputs from Rituparna Chakraborty.
If you are in a non-metro city, you have a better chance of landing a job with a private company.
Latest trends from top headhunting agencies show smaller cities edging out the metros in job creation and hiring, a trend attributed to companies looking for newer markets and dedicated workers with knowledge of local business.
This could be crucial for the Narendra Modi government’s push to revive industry and create jobs needed to absorb about 10 million people joining the workforce every year.
So far, the government has been unable to find a way around to kickstart a host of stalled projects needed to boost growth. A lack of enough skilled manpower is also expected to hurt industry unless the government succeeds with efforts such as the Skill India programme.
Among the cities emerging as the new employment hot spots are Chandigarh, Jaipur, Coimbatore, Baroda and Pune, reports by agencies such as Naukri.com, Teamlease Services and Monster.com show.
“In metros, we have reached a saturation point where most of the skilled people are either employed or expect high salaries. Companies have started looking for niche-skilled employees at reasonable costs in smaller towns,” said Rituparna Chakraborty, co-founder at staffing firm, Teamlease Services.
Statistics confirm the new trend.
For instance, job openings in Mumbai stood at 1,470 in August last year which grew to 1,499 in a year, registering a marginal growth of 2%. Delhi, Bengaluru, Chennai and Kolkata show similar trends.
In contrast, Jaipur registered a healthy growth of 36% – job openings rising from 2,665 in August 2015 to 3,638.
Top sectors doling out jobs at these locations include information technology and BPOs, auto and auto ancillary, insurance, hospitality and healthcare.
Companies looking for recruitment beyond metros are Hennes & Mauritz (H&M), Godrej, Dabur, Hindustan Unilever and Hinduja Group.
“Knowledge of the local terrain is the prime requirement…Since frontline roles require good knowledge of the local market and its sensibilities as also the ability to speak the local dialect, hiring locally helps ensure business performance,” said V Krishnan, human resources executive director at Dabur India which has added close to 1,000 jobs in “upcountry and rural geographies” in recent months.
Officials said that smaller cities are relatively free from strikes and other disruptions compared to headquartered units.
“Moreover, workers from smaller towns are considered less attrition-friendly and more dedicated,” said Shubhayu Gupta, head of HR at Hinduja Global Solutions, part of the Hinduja Group.
This article was published in Hindustan Times: https://goo.gl/dObPax
Optimistic Employment Outlook for Services Sector this Quarter, Nearly 73% of Employers Intent to Hire
Large firms lead the hiring intent by a significant margin Employers anticipate strong hiring intent across sectors by business size. Small services firms are displaying...Read More
D2C business emerging growth opportunity in omnichannel strategy
D2C comes in 2 flavours: Existing manufacturers who diversify their target audience through D2C as part of their omnichannel strategy The second being true D2C...Read More
Employers’ Intent To Hire in the Manufacturing Sector for Q3 Surges – 57% Keen to Hire
Intent to hire trend by manufacturing sectors Despite short-term setbacks due to the pandemic, the manufacturing sector has had many positive and robust outcomes. In...Read More
National Logistics Policy of India: Shaping Logistics of tomorrow
Why was the National Logistics Policy Launched? What are the challenges faced by the businesses? One could reasonably speculate that India's logistics have advanced greatly...Read More
Revamping Business with Workforce Formalization
Outcomes As per the report on Workforce Formalisation, nearly half, 43% of all employers treat formalisation as a priority, and employers across sectors are split...Read More