SMEs attracting women with offers of greater flexibility

Women in SMEs occupy many different positions, which is typically not the norm with large companies, she said, adding that small organisations are more supportive of women trying out new roles. In larger companies, the process of creating job descriptions follows standardised global principles, which often keeps out talent experimentation, she noted.

According to Saundarya, SMEs are among the first to look at hiring women who are on breaks. “It is often very easy for a woman who has demonstrated good performance to avail of leave, sabbaticals, soft loans and other benefits, which might take a very long and often very bureaucratic process in large organisations,” she added.

“The nimbleness and agility demonstrated by small organisations when it comes to decision-making around people practices serve as a big benefit for women employees.” Echoing her point, GlobalHunt Managing Director Sunil Goel said flexi work hours, work from home, flexible leaves and child care services, besides rejoining flexibility even after a long break, are acting as pull factors.

Smaller organisations, he said, are not only attracting women at mid and junior levels, but witnessing significant contribution by women employees at the helm.

TeamLease Services Senior Vice-President Kunal Sen said the e-commerce boom has led to a number of women becoming entrepreneurs, especially in consumer (fashion) and technology sectors.

Women are perceived to be suited for roles that are either process-oriented or deal in staff functions.

This article was published in Economic Times