In a flux: India leadership at Big Tech
India is among the most important markets, rivalling the US in terms of size and social media consumption which is only set to grow going forward. A leadership vacuum at a time like this is inexcusable.
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Seasonal churn adds to the challenge; many workers use festive roles as a stopgap, often moving to other industries or platforms once incentives decline.
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Gig workers are not attached to a single platform. To increase stickiness, platforms are offering weekly or monthly incentives since the festive season is a...
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