Asset Management Companies in India & Contract Staffing

Asset Management Companies (AMCs) in India have seen remarkable growth, particularly in the last decade. India’s mutual funds market AUM has grown by nearly 17.5% CAGR during the previous five years, reaching a value of $660 Billion, with projections indicating the Asset Under Management (AUM) to grow by 18% CAGR for the next five years. To sustain this growth, the industry is likely to see an increase in employment opportunities.

In this blog, we’ll explore how asset management companies in India are performing and attracting people by creating employment, participation, and accessibility in financial products and services.

The Growth Story of Asset Management Companies in India

Many factors are driving the growth of financial products and services, particularly in AMCs in India. Some key factors include higher awareness of mutual fund products, rising disposable income, and increased technological development, making investments more effortless and accessible for the masses. AMCs have an extensive list of products, ranging from equity to debt funds, available for investors. With rising financial literacy, more people are looking for other than conventional investment options. One of the newfound popular investment options is mutual funds.

As per AMFI, the average monthly SIP contributions in mutual funds this financial year have crossed ₹20,000 crores. With the increasing demand for these financial products and services, there is an increase in demand for reaching out to prospective investors. One of the ways for the Mutual Fund houses to quickly scale to tier 2 and 3 cities is contract staffing. Contract staffing provides a strategic solution for quick scaling. Additionally, new-age technologies like advanced analytics are transforming how financial institutions operate, making processes more efficient and personalized. However, while these innovations drive growth, the human element remains crucial, especially in building trust, managing relationships, and addressing investor concerns.

In India’s fast-growing AMC sector, streamlining recruitment is crucial to maintaining efficiency and matching the industry’s 18% CAGR. Partnering with an experienced contract staffing company helps AMCs adapt to changing demands, ensuring the right talent at the right time while maintaining compliance with labor laws. Innovative staffing solutions, like agile workforce models, boost flexibility and support business agility, strengthening the talent supply chain and driving sustained growth.

The AMC segment attracts not only investors but also the workforce in the financial services domain. There is an increased demand for skilled professionals who are well aware of recent trends and up-to-date with fund-related information. AMCs employ fund managers and research analysts, as well as people in domains like sales, customer support, and back office roles, to grow operations.

The aspirations of the growing middle class and disposable incomes have opened an avenue for financial products and services in India. People are looking to diversify their investments to a more return-based asset class. With the rise of advanced online platforms and applications, the digital revolution also significantly increased mutual fund accessibility. The growth of fintech companies has expedited AMCs’ presence in untapped semi-urban and rural areas to bridge the gap between urban and rural investors. Since the investors from tier 2, tier 3 cities and rural areas are first time investors they require a human touch. Therefore, AMCs need back office, and customer services.

While hiring full-time employees can lead to fixed costs and added administrative burdens, the ability to scale your workforce more flexibly is becoming increasingly essential. As organizations seek to adapt quickly to changing demands, the trend toward utilizing contractual employees, especially in support roles, is on the rise.

Challenge and the Way Forward

Although India now has around 44 asset management companies, the industry still faces challenges like market volatility and building trust with first-time investors. Competition has intensified not only within the sector but also from related areas such as insurance (ULIPs), P2P lending, direct trading platforms, traditional deposits, and  bonds offering fixed returns. However, the sector holds strong potential to overcome these hurdles due to increased regulatory vigilance, a focus on transparency, and a track record of delivering better long-term returns. Investors in untapped regions, who value a personal touch, are driving demand for contract staffing, offering flexibility and customized solutions.

Personalization and deep product knowledge are essential in the AMC space, especially customer centricity and engagement. Sales and distribution professionals must be adequately qualified, as they serve as ambassadors of the company in how they engage with prospects. Similarly, support functions should also have a basic understanding of sector operations. Contractual staffing in AMCs enhances this by ensuring employees across all touchpoints reflect the company’s values, allowing AMCs to focus on more critical tasks.

Conclusion

AMCs in India are a prime example of how financial products and services can create wealth and spur economic expansion. Their success story has been remarkable, supported by encouraging legislative frameworks, technological advancements, and rising participation from retail investors.  

By utilizing contract hiring company and hiring a skilled workforce to help individuals make better financial decisions and guide them on their financial journey,  AMCs can keep up with increasing demand while addressing evolving workforce requirements while keeping up with low cost-to-hire and less time-to-hire with an efficient contractual workforce planner.

Looking to expand your AMC’s workforce? Contact Us

Author

Krishnendu Chatterjee

VP & Business Head
TeamLease Services Limited

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