Consumer

The dynamic market scenario calls for new strategies and new age technology

The consumer business division, amounting to ₹2,500 Cr, stands as the largest segment within TeamLease's overall revenue of ₹8200+ Cr. This division accounts for 29% of the total associates employed by the company, reflecting its substantial influence and contribution within the organization.

With a nationwide presence, TeamLease caters to a diverse clientele of over 200+ clients across 32 states and Union Territories in India. Our services extend to more than 63,000+ associates, ensuring comprehensive coverage and support across the country. We maintain a strong market foothold, with a significant base in both the north and east regions, accounting for 10% and 12% respectively, while the west and south regions contribute 35% and 43% to our total operations.

The distributor and consumer management systems play a pivotal role in the operations of FMCG companies in India, a key sector within the consumer services industry. This sector, along with the broader business, is integral to India's workforce formalization drive, aiming to bridge the gap between the formal and informal workforce.

Leveraging technology and innovative staffing models can facilitate this crucial transformation and support the overall growth and development of the sector.

Industry Overview

Staying Resilient to the Sudden Rise and Fall of Demand

Through the course of time, the consumer sector has gone through a major shift. Due to high rise in disposable income of Tier 2 & 3 cities, increasing competition and use of technology, there is a high expectation in terms of quality of the product. Highly skilled employees who can maintain the consistency of a product are becoming necessary in this sector. TeamLease staffing methodology covers the entire associate life-cycle and client value chain.

Examples Of Our Work

Driving Sales Growth with the Hire-Train-Deploy Model

Optimizing Workforce in Remote Markets with a Commission-Only Sales Model

Boosting Retention and Sales Efficiency Through Strategic Incentive Programs

Transforming Payroll Management for a Leading Italian Confectionery Company

In The Media

Women currently make up approximately 25-30% of the total retail workforce in India. Their presence is particularly noticeable in customer-facing roles such as beauty advisors, fashion consultants, and store executives.

Balasubramanian A

SVP & Business Head

Images Bof, April 07, 2025

India's q-commerce sector is expanding at an unprecedented rate, with the market size projected to reach USD 5 billion by 2025, growing at a CAGR of 10-15 percent.

Balasubramanian A

Sr. VP & Business Head

Economic Times, March 28, 2025

The NBFC sector is not just a financial catalyst but also a critical enabler of employment and inclusion. To achieve balanced workforce distribution, promoting investments in Tier 2 and Tier 3 cities is vital..

Balasubramanian A

SVP & Business Head

Gadget Innovation, February 24, 2025

The surge in last-mile delivery, dark store operations, and warehouse management roles is reshaping the gig economy, with Karnataka, Maharashtra, and Telangana leading as key employment hubs.

Balasubramanian A

SVP & Business Head

New Indian Express, March 17, 2025
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