Surging Opportunities and Hiring Trends in 2024

Fueled by a surge in travel, India experienced a remarkable 50% increase in hiring for tourism and hospitality positions between December 2022 and 2023. The World Travel and Tourism Council (WTTC)’s Economic Impact Research has forecasted India’s ascent to become the third most influential market in the global travel and tourism industry. Looking ahead, the upcoming year is poised for a 15-20% growth in hiring within the sector of tourism and hospitality in India, with a particularly notable surge expected in the fourth quarter of fiscal year 2024, projecting an impressive uptick of 68% compared to the preceding quarter.

Ministry of Tourism data reveals that in 2022, religious tourism welcomed a staggering 1439 million visitors, generating ₹1.34 lakh crore in revenue from these sacred sites. Projections indicate that by 2028, the sector is poised to yield a revenue of 59 billion, concurrently creating 140 million temporary jobs and permanent jobs by 2030. The Ayodhya Ram Temple’s religious tourism alone is estimated to contribute nearly 25,000 employment opportunities across roles such as chefs, front desk managers, housekeeping staff, and tour guides and significantly contributing to the growth of hospitality industry in India.

As the industry evolves, the emphasis on sustainability and responsible tourism is creating novel job avenues, including roles in eco-tourism and conservation. Additionally, upskilling the existing workforce is deemed crucial to meet the demands of this evolving landscape. Government initiatives, such as the Incredible India campaign and infrastructure projects, are estimated to play a pivotal role in job creation. Consequently, the travel sector is expected to be brimming with opportunities in 2024.

On the hospitality front, major players like the Indian Hotels Company Limited (IHCL), known for operating Taj Hotels, are gearing up to expand their footprint by adding 20 hotels across various cities. Similarly, Lemon Tree Hotels, another prominent player, is set to open 20 establishments in CY2024, spanning locations in India, Nepal, and Bhutan. Accor has outlined plans for a pipeline of five hotels in the coming year. In comparison, Marriott International and Wyndham are strategically positioned for substantial growth, with plans to add 60-plus and 40 hotels in the next few years. These ambitious expansion plans underscore the dynamic and flourishing landscape for the future of the hotel industry in India.

How Budget 2024 will impact the tourism and hospitality Industry in India

The 2024 budget announcement unveils a promising trajectory for India’s vibrant Travel & Tourism industry, buoyed by the successful hosting of G20 meetings across sixty locations. This global platform has not only showcased India’s cultural richness and economic dynamism but has also positioned the country as a premier destination for business and conference tourism. At the heart of the budget’s agenda lies the strategic development of iconic tourist centres, complemented by robust branding and global marketing efforts. By prioritising quality standards through establishing rating frameworks, the government aims to enhance visitor experiences and bolster the industry’s competitiveness on the global stage. Allocating long-term, interest-free loans to states for tourism infrastructure development underscores the commitment to fostering local entrepreneurship and sustainable tourism growth.

In response to the burgeoning demand for domestic travel, the budget allocates resources for enhancing tourism infrastructure, particularly in scenic locales like the Lakshadweep islands. Investments in port connectivity, tourism amenities, and infrastructure projects aim to stimulate domestic tourism, spur economic activity, and create employment opportunities in these regions. Overall, the 2024 budget sets a strategic course for leveraging India’s diverse tourism potential as a catalyst for inclusive growth and development, fostering economic prosperity while preserving and promoting the nation’s rich cultural heritage.

Closing Note

India’s tourism and hospitality industry experienced significant recovery and growth in 2023, marked by increased domestic and international demand, major global events, spiritual & religious tourism, and expansions in hotel chains. Looking ahead to 2024, the budget announcement sets a clear vision for enhancing India’s tourism offerings. Embracing sustainability and innovation will be key to driving inclusive growth and maintaining competitiveness.

Inventory in the Telecom Sector: In the telecom sector, inventory encompasses a range of tangible and intangible assets crucial for operations. This includes physical infrastructure such as cell towers, network equipment, and data centers. Additionally, the telecom spectrum, a finite and valuable resource, is a significant component of inventory. As technology evolves, inventory in the telecom sector in India extends to software systems, cybersecurity measures, and intellectual property.

The Future of the Telecom Industry:

5G Revolution: The advent of 5G technology is set to revolutionize the telecom industry. With faster speeds, low latency, and the capacity to connect numerous devices simultaneously, 5G opens avenues for innovation in healthcare, smart cities, and various industries. Telecom companies investing in 5G infrastructure will be at the forefront of this transformation.

IoT Integration: The Internet of Things (IoT) is another frontier that the telecom industry is poised to conquer. The interconnectivity of devices, from smart homes to industrial sensors, relies on robust telecom networks. The ability to facilitate seamless communication between devices will be a key determinant of success in the IoT era.

AI and Automation: Artificial Intelligence (AI) and automation are reshaping how telecom services are delivered. From predictive maintenance of network infrastructure to chatbots handling customer queries, AI enhances efficiency. Telecom companies integrating AI will optimize operations and enhance customer experiences.AI has shaped the sector as demand for faster, more reliable, and more efficient communication networks rises.

The telecom industry in India stands at the cusp of transformative change. While challenges persist, the industry’s resilience and capacity for innovation are evident. Navigating the complex regulatory landscape, embracing digital transformation, and investing in cutting-edge technologies will be the hallmarks of success for telecom companies looking to shape the future. As India advances into a new era of connectivity, the telecom industry’s role as a catalyst for progress is more critical than ever.

Workforce landscape among industries, cities and functions

In the dynamic workforce landscape, specific industries are at the forefront, showcasing evolving and strategic approaches in shaping employment trends. TeamLease latest report “Employment Outlook Report H2 FY24“ highlights critical findings that are reshaping the employment landscape across a multitude of jobs. Some key highlights include:

• Industries gearing up: Key industries leading in incremental workforce expansion include Educational Services (86%), Healthcare and Pharmaceuticals (86%), and Electric Vehicles and Infrastructure (85%).
• New talent onboarding: Prominent industries for incremental new hiring feature Educational Services (89%), Electric Vehicle and Infrastructure (88%), and Healthcare and Pharmaceuticals (87%).
• Replacement hiring surge: Industries at the forefront of incremental replacement hiring are Power and Energy (88%), Fast Moving Consumer Durables (85%), and Healthcare and Pharmaceuticals (84%).
• City dynamics: Leading the incremental workforce expansion race are Bangalore (89%), Chennai (83%), and Mumbai (82%).
• Talent hubs: In the realm of incremental new hiring, Bangalore (87%), Mumbai (86%), and Chennai (83%) take centre stage.
• Strategic workforce renewal: Mumbai (82%), Bangalore (78%), and Chennai (76%) are spearheading incremental replacement hiring initiatives.
• Functional excellence: For incremental workforce expansion, key functions include Human Resources (71%), Marketing (70%), and Information Technology (70%).
• Talent onboarding prowess: In the domain of incremental new hiring, Human Resources (92%) and Marketing (87%) demonstrate prominence.
• Strategic replacement: When it comes to incremental replacement hiring, Information Technology (94%) and Human Resources (89%) lead the way.

The dynamic nature of the business environment, coupled with technological advancements and shifting market demands, necessitates a strategic and data-driven approach to staffing decisions. By leveraging relevant references, data, and citations, organisations can make informed choices that align with their long-term goals and contribute to a resilient and adaptive workforce.

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Tech behemoths putting a stop to hiring?

Silicon Valley’s responses to economic downturns have impacted India’s tech industry, with major companies halting hiring activities due to the global economic slump. Job listings for Indian tech giants have dropped by 90% compared to 2022, reflecting challenges in profit growth, reorganisation, and project development. Key sectors like IT and FMCG, historically driving India’s growth, are weakening, with red flags raised due to project delays, infrastructure slowdown, rural demand weakening, and stagnant agricultural output. The economic and financial outlook for 2024 may diverge significantly from current projections, raising concerns about potential surprises for the country.

Kartik Narayan, CEO – Staffing, TeamLease Services Ltd, asserts, “The likelihood of layoffs in India in 2024 is unlikely except for specific sectors being affected. Over 35,000 people have lost their jobs at Indian startups in the last two years. Job cuts are expected to continue in the startup space into 2024 in the pursuit of profitability”.

Women’s participation in the workforce may be impacted

Female job seekers face heightened scrutiny, impacting women’s participation in the workforce amid a competitive job market. This poses a setback to broader initiatives aimed at enhancing women’s workforce participation.

The talent acquisition industry is also undergoing rapid change in 2024, with organisations needing to keep up with trends in candidate expectations, workforce dynamics, and technology to remain competitive in recruitment efforts. As businesses adapt to the evolving landscape, talent acquisition becomes crucial in securing skilled individuals, especially in the dynamic job market in India.

India’s growth outlook

Despite external challenges, India’s resilient growth is projected at 6.2% in 2024 by the United Nations. All sectors are set for growth, backed by a strong financial sector and accommodating monetary policies. Overall, 2024 is expected to balance inflation and economic expansion, fostering improved growth sentiments. The commitment to hiring, workforce expansion, and rehiring is driven by economic expansion, regulatory shifts, and technological progress, offering diverse opportunities for job seekers across industries.

“It is possible that we will be the third largest economy by 2027-28, and our GDP will cross USD 5 trillion by that time. By 2047, it is a conservative estimate that we will reach at least USD 30 trillion in terms of economy,” FM Sitharaman said at the Vibrant Gujarat summit.

The job market in India in 2024 is a complex landscape influenced by global and national economic factors. While challenges persist, there are opportunities for growth, innovation, and talent acquisition. Organisations need to adapt to the evolving dynamics, leveraging technological progress and regulatory shifts to contribute to India’s economic expansion and job market momentum.

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Service Assurance in Telecom : Ensuring Seamless Connectivity

In the dynamic telecom landscape, service assurance plays a pivotal role in maintaining the quality and reliability of services. It encompasses strategies and practices aimed at proactively ensuring that telecom services meet or exceed customer expectations. Key aspects include:

• Network Monitoring: Constant monitoring of network performance is crucial. This involves real-time analysis of network traffic, identifying bottlenecks, and ensuring optimal data flow.
• Quality of Service (QoS): QoS measures the overall performance of Indian Telecom Service. It encompasses factors such as data speed, latency, and reliability, all of which contribute to a seamless user experience.
• Fault Management: Swift identification and resolution of faults within the network are paramount. Service assurance practices include robust fault management systems to minimize downtime and service interruptions.
• Customer Experience Management: Understanding and enhancing the customer experience is a focal point. Telecom providers invest in tools and technologies to gather insights into customer behavior and preferences, tailoring services accordingly.

Telecom Recruitment: Nurturing Talent for Industry Growth

Behind the scenes of seamless connectivity and service excellence, a robust telecom recruitment process plays a critical role in sourcing and nurturing talent. The telecom industry demands a diverse skill set to navigate its complexities.

Network Engineers: The backbone of telecom, network engineers design, implement, and maintain the infrastructure necessary for communication. With the transition to 5G and beyond, their role in shaping the future of connectivity is pivotal.

Data Analysts: In an era of big data, telecom companies rely on data analysts to derive meaningful insights. From user behavior analysis to network optimization, data analysts contribute to informed decision-making.

Cybersecurity Experts: With the rise of cyber threats, ensuring the security of telecom networks is paramount. Cybersecurity experts play a crucial role in safeguarding sensitive data and maintaining the integrity of communication channels.

Customer Support Professionals: Frontline ambassadors of telecom companies, customer support professionals ensure that users receive timely assistance. Their role extends from troubleshooting technical issues to providing guidance on services.

As the telecom industry continues to evolve, the synergy between diverse services, effective service assurance, and a skilled workforce remains imperative. Navigating the dynamic spectrum of telecom services requires a delicate balance of technological innovation, customer-centricity, and a talent pool equipped to drive the industry forward. In this ever-connected world, the harmonious interplay of services, assurance, and recruitment propels the telecom industry toward new horizons.

EV Employment Boom

The Ministry of Skill Development and Entrepreneurship anticipates that the electric vehicle companies in India are going to generate one crore direct jobs by 2030, with an additional five crore indirect Electric Vehicle jobs. This surge in employment will necessitate a focus on technical and specialised skills to meet the escalating demand. While office roles will increasingly require expertise in artificial intelligence, analytics, and app development, the manufacturing sector will continue to rely on a steady supply of blue-collar workers.

Challenges: Skill Gap in the EV Industry

India’s burgeoning youth population, comprising over 65% of individuals under 35 years old, holds the potential to position the country as a global powerhouse and the skill capital of the world. This dynamic workforce, primarily composed of Gen Z and millennials, can drive India’s transition into the digital age.

Despite this potential, there are significant concerns regarding the existing skill gap in the workforce. One industry grappling with a notable challenge is the electric vehicle (EV) sector, which is hindered by a shortage of technicians and engineers trained in EV charging infrastructure. The specialised skill set required for the installation, maintenance, and troubleshooting of EV charging stations is currently in short supply. Additionally, there is a high demand for professionals with expertise in customer service and technical support tailored specifically for EV charging stations and Electric Vehicle companies in India. The availability of such skilled individuals is limited.

Bridging the gap between skill & demand has become crucial given the circumstances for the Electric Vehicle segment growth in India.

Addressing the Skills Discrepancy in India

Skill development is a fundamental prerequisite for growth, especially in an industry undergoing transformation. As the adoption of electric vehicles continues to increase, there is a pressing need to create a sustainable ecosystem that nurtures the long-term growth of this sector. Currently, traditional educational institutions encounter difficulties in addressing the talent requirements of industries like electric vehicles, given the ongoing advancements in technologies and the constant evolution of requirements. Understanding the skills required for Electric Vehicle Jobs becomes essential in preparing the workforce for the challenges and opportunities presented by the dynamic EV landscape.

Here are some strategies to bridge the skill gap in the EV industry:

Education and Training Programs: Establish specialized education and training programs in collaboration with universities, technical schools, and industry associations. These programs should cover a range of skills, including battery technology, electric propulsion systems, software development, and automotive engineering.

Industry-Academia Collaboration: Foster strong partnerships between academia and industry. This collaboration can involve joint research projects, internships, and guest lectures by industry experts. This ensures that academic programs align with industry needs and provide students with practical, up-to-date knowledge.

Professional Development for Existing Workforce: Offer continuous training and professional development opportunities for existing automotive industry professionals. This could include workshops, seminars, and online courses to update their skills and keep them abreast of the latest advancements in EV technology.

Apprenticeship Programs: Implement apprenticeship programs where individuals can gain hands-on experience working with EV technologies. This can be done in partnership with companies in the EV supply chain, allowing apprentices to learn directly from experienced professionals.

Collaboration with Vocational Schools: Partner with vocational schools to create specialised programs that focus on specific technical skills required in the EV industry. This can include training for technicians, electricians, and other roles critical to the EV ecosystem.

Online Learning Platforms: Utilise online learning platforms to offer accessible and flexible training modules. These platforms can provide a wide range of courses, from basic EV concepts to advanced engineering principles, allowing individuals to upskill at their own pace.

Final Thoughts

India’s ambitious goals for doubling its automotive industry size and transitioning to electric vehicles present significant opportunities. However, a crucial challenge lies in the existing skill gap in the Indian workforce. To address this gap, strategic initiatives such as specialized education programs, industry-academia collaboration, and government support are essential. Bridging the skills discrepancy is not only vital for meeting industry demands but also for leveraging the potential of India’s young workforce.

At TeamLease, we recognise the urgency of closing the skill gap in the evolving landscape. Our suite of services includes skilling, re-skilling, and learning & development (L&D) programs tailored to meet the specific needs of each sector. With a proven track record in staffing and recruitment, TeamLease is committed to being a catalyst in bridging the skills discrepancy and ensuring a seamless transition to the future.

Unlock the potential of India’s workforce with TeamLease’s industry-aligned skilling and recruitment solutions. Let’s together shape a skilled and empowered EV workforce for a sustainable future. Contact Us to know more about our services!

Contract staffing: An integral component of staffing

Within the ambit of staffing, contract staffing plays a crucial role in enhancing organisational success. Recent data reveals a substantial surge in freelancers and contract workers, particularly in IT, e-commerce, and startups. One trend has taken centre stage and captivated the attention of employers and job seekers alike: the remarkable surge in hashtag temp or contract staffing across sectors and industries. A considerable number of professionals in India now favour the flexibility offered by contract work. Notably, this year’s festive hiring saw a tremendous increase in volume, with a focus on hiring temporary or contract workers.

The surge in contract staffing in India is driven by the demand for flexibility, cost-efficiency, and specialised skills for short-term projects. Startups and SMEs benefit from scalability without long-term commitments, while outsourcing administrative tasks adds to the appeal. Global trends, changing workforce preferences, and seasonal demand also contribute to the shift, allowing organisations to stay agile in a competitive environment and mitigate certain risks associated with permanent employment. NITI Aayog made some remarkable revelations and forecasts in its report titled ‘India’s Booming Gig and Platform Economy.’ It projected the total employment potential of the gig economy to be 23.5 million (4.1% of the total workforce) by the year 2029–30. This will be a massive leap of 200% from the 7.7 million workers engaged in the sector at present.

Our Employment Outlook Report H2 FY24 shows that the retail industry plans to add 23.25 million square feet of mall space during the fiscal year 2023–24. The industry is implementing a hiring initiative covering both the permanent and contractual workforce. This proactive workforce adjustment highlights the sector’s commitment to sustained growth and meeting dynamic market demands.

All of this is happening at a time when the country is increasingly focusing on skill development and vocational training for their workforce. The country’s education system is realigning its goals and curriculum with industry standards. Contract workers, however, have a number of formidable challenges and concerns when it comes to safety, security, skill development, and the formal work environment.

What is not a function of staffing?

While we discuss what is staffing, understanding what is not a function of staffing, also becomes an integral part of refining perceptions in this dynamic field. In exploring the nuances of staffing, it’s crucial to delineate what falls outside its purview. Despite its pivotal role in organisational success, staffing does not encompass functions such as strategic planning, financial management, and marketing, each possessing its unique intricacies. While staffing is undeniably about people and their roles, it is not the overarching strategy that governs the entire organisation.

Staffing myths often permeate the realm of human resources, contributing to misconceptions that can hinder effective workforce management. One prevalent myth suggests that hiring is solely the responsibility of the HR department. To dispel doubts and clarify the multifaceted nature of staffing, it’s essential to recognize that staffing extends beyond recruitment and encompasses various functions essential for nurturing a thriving and resilient workforce. Find out which is not a function of staffing:

• Not exclusively an HR function: Contrary to popular belief, staffing is not the exclusive domain of the HR department. It collaborates across departments, aligning human capital strategies with overarching business objectives.
• Not a one-time activity: Staffing is dynamic, adapting to changing business landscapes. It’s an on-going, iterative process responding to market shifts, technological progressions, and organisational evolution.
• Not solely about filling positions: The process goes beyond filling positions, emphasising quality over quantity by aligning the workforce with the organisation’s strategic direction.
• Holistic organisational strategy: Staffing is crucial but not a standalone solution. It’s part of a broader strategy encompassing effective leadership, clear communication, and a supportive work environment.
• Legal compliance: While staffing involves adherence to employment laws, overall legal compliance is a distinct function, often handled by legal departments.

Understanding the scope of staffing and its multifaceted nature is essential for recognising its pivotal role in organisational success. Our latest report on Optimising People Supply Chain,’ provides valuable insights into mastering the strategic nuances of staffing and fine-tuning your approach to workforce optimisation.

At TeamLease, we advocate a strategic and holistic approach for constant development. Our services include contract staffing, hiring, learning, degree apprenticeships, compliance solutions, and more. For deeper information on our services and to fulfil your staffing requirements, contact us.

Growth Drivers for the Retail and Logistics Sector in India:

Several factors contribute to the growth of India’s retail and logistics sector, making it one of the most dynamic industries in the country.

• Production:

The retail sector has been bolstered by a combination of domestic and export-oriented production, driven by government initiatives like the Production-Linked Incentive (PLI) scheme. This has not only led to a rise in the variety and availability of products but also generated employment opportunities.

• Consumption:

Due to several factors, India’s retail and logistics sectors have been buoyed by increased consumption. Rising disposable incomes, falling inflation, and a surge in rural demand have created a conducive business environment. As more people access goods and services, the demand for retail and logistics professionals has increased significantly.

World-Class Logistics Hubs:

India is rapidly upgrading its logistics infrastructure for the modern retail sector with advanced, technology-driven logistics hubs featuring automation, AI/ML-based forecasting, and streamlined supply chain management. This transition reduces the reliance on an unskilled workforce, resulting in a more efficient workforce. Skilled professionals who can navigate the intersection of technology and logistics are in high demand to oversee these sophisticated facilities. Their expertise will play a critical role in optimising operations and meeting the evolving needs of the retail industry.

Retail & Logistics Jobs in Demand:

The growth of the retail and logistics sectors naturally results in an increased demand for skilled professionals to manage and streamline operations. Here are some profiles and jobs that will be in high demand in the coming years:

• Supply Chain Managers

Supply chain managers oversee the overall flow of goods, ensuring an efficient and cost-effective movement from production to the end consumer. Their role is crucial in maintaining a smooth supply chain.

• Logistics Experts:

Logistics professionals are responsible for planning and organising the movement of goods, optimising routes, and ensuring timely delivery.

• Distribution Specialists:

Distribution professionals focus on delivering products to customers most efficiently, ensuring customer satisfaction and cost-effectiveness.

• Warehousing Managers:

Warehousing managers oversee the storage of goods, ensuring that inventory is organised, safe, and readily available when needed.

The retail and logistics sector in India is projected to create around 10 million jobs in the next five years, offering many opportunities for skilled individuals.

Final Thoughts

India’s retail and logistics sector in India is experiencing phenomenal growth, offering lucrative career opportunities for skilled individuals. As the industry expands, it is becoming more technologically advanced and efficient, requiring a workforce equipped with the necessary skills and knowledge. With the right education and training, individuals can seize the vast potential offered by this thriving sector, contributing to India’s economic growth and transformation.

Challenges Confronting India’s Manufacturing Marvel

1. Inadequate Tech-Based Infrastructure:  The enhancement of competitiveness in the manufacturing sector relies heavily on innovation-driven infrastructure, particularly in areas such as transportation, communication, and skilled labor.
2. Access to Credit for MSME: Unlike the medium and large-scale industrial and service sectors, the Micro, Small, and Medium-Sized Enterprises (MSME) sector faces more stringent challenges in securing credit and bears higher costs for working capital.
3. Skilled Labour Shortages: The growth of the manufacturing sector in India is hindered by a shortage of skilled and competent workers.
4. Complex Regulations and Poor Supply Chain: Numerous complex regulations, including tender, license, and audit, govern the manufacturing sector in India. These regulations can be difficult for businesses and inhibit their expansion. Additionally, inadequate supply chain management frequently plagues the industry, resulting in inefficiencies and increased expenses.
5. Competition from Other Countries and Imports: Domestic manufacturers may find it challenging to stay competitive on the international market due to the intense competition from foreign countries. India continues to rely on foreign imports for various essentials, including transport equipment, machinery (both electrical and non-electrical), iron and steel, paper, chemicals, fertilizers, plastic materials, and more.

Transformative Strategies for Economic Advancement in the Manufacturing Sector

1. A Call to Invest in Advanced Technology Infrastructure: Invest in the development of robust technology-based infrastructure, focusing on improving communication networks, transportation systems, and skill development programs. Collaboration between the government, private sector, and educational institutions can facilitate the creation of a skilled workforce equipped with modern technological capabilities.
2. Strategic Policies to Empower MSME: Implement policies to enhance credit accessibility for Micro, Small, and Medium-sized Enterprises (MSMEs). This could include establishing dedicated financial institutions or specialised lending programs tailored to the unique needs of the MSME sector. Additionally, promoting financial literacy and simplifying loan application processes can facilitate easier access to credit.
3. Bridging the Skills Gap: Address the shortage of skilled labour through strategic partnerships between industries and educational institutions. Promote vocational training programs and apprenticeships to bridge the skill gap. Incentivise businesses to invest in employee training and development to enhance the overall skill level of the workforce.
4. Simplifying Business Landscapes: Streamline and simplify regulatory processes to reduce the burden on businesses. Adopt technology for regulatory compliance and provide assistance to businesses navigating complex regulations. Enhance supply chain management through the integration of digital technologies, real-time tracking systems, and collaboration platforms to minimise inefficiencies and optimise costs.
5. Driving Growth through Competitiveness: Foster innovation and research and development to enhance the competitiveness of the domestic manufacturing sector. Implement trade policies that protect and support local industries without compromising global trade commitments. Encourage investment in critical sectors to reduce dependency on imports and explore collaborations with international partners to enhance competitiveness in the global market.

Driving India’s Manufacturing Sector into the Future

A burgeoning demand for computers, phones, TVs, and kitchen appliances is propelling India’s manufacturing sector forward. People are investing more in household appliances, particularly mobile phones, as a result of rapid urbanization and rising disposable income. This surge in demand points toward a promising future for manufacturers. To further encourage manufacturing in India, the central government has implemented tax exemptions on specific components and parts.

In addition to these initiatives, there are export incentives and lowered customs duties on imports of raw materials. Various measures have been implemented to amplify the Make-in-India initiative, fostering the manufacturing of electronic items that were previously imported and assembled in India. The shift to 5G, the advent of artificial intelligence, and the widespread implementation of IoT are fueling demand as individuals progressively embrace technology. Although in its early stages, the transition is anticipated to be swift, providing a strategic advantage for Indian manufacturers entering this dynamic segment.

The seasonal hiring landscape becomes more competitive

A wider set of organisations is increasing the demand for temporary jobs. Employers looking to fill seasonal roles are now competing against gigs like giant e-commerce firms, cab service companies, and fulfilling food delivery orders. However, the manpower crisis is a significant challenge. It takes work to quickly process many applications and documents so the workers can be on-boarded on time. So, how do you solve this glitch? Companies can excel by implementing best practices in the competitive seasonal hiring landscape. This includes collaborating with staffing companies and streamlining recruitment processes to manage the spike in seasonal workforce volume hiring.

Employers typically tackle seasonal hiring by bringing on more recruiters, an option that is only sometimes viable. Festive hiring season in India strategy is essential due to evolving workforce dynamics and the changing nature of work. Organisations can navigate the challenges of bulk hiring while maintaining efficiency, quality, and a positive candidate experience.

Some of the below approaches are necessary to address challenges and capitalise on opportunities in the modern job market:

• Amp-up digital marketing is the go-to tactic
• Leverage AI-powered screening for swift application filtering
• Organise virtual interviews to save time and resources
• Opt for a mobile-friendly approach
• Choose a pre-screened candidate from a talent pool
• Identify bottlenecks and optimise the entire hiring process
• Address the festive rush with strategic staffing

Simplify festive demand staffing

The festive season is a consequential spending phase, and companies must be well-equipped to set the ball rolling for prosperous celebratory months. The surge in recruitment during this period not only addresses heightened consumer demands but also shapes the dynamics of the job market. As businesses strategically onboard staff for temporary jobs to handle heightened consumer engagement, this festive period highlights the relationship between consumer behaviour, job opportunities, and economic advancement. Thus, organisations must ensure they have the necessary resources to meet the skilled and productive staff demand.

Our extensive nationwide footprint enables us to tap into a diverse and highly skilled talent pool spanning every corner of India. With a presence across the country, especially during the hiring season in India, we have the unique advantage of accessing top-notch professionals and experts from various regions, enriching our organisation with a wealth of cultural perspectives, experiences, and expertise. This pan-India presence strengthens our ability to deliver innovative solutions and exceptional services to clients nationwide.

At TeamLease, we streamline recruitment by connecting organisations with a skilled talent pool with specific skills needed for the job. We are also specialists in recruiting blue-collar talent – ready to join as a temporary worker. Our Jobs and Salaries Primer Report 2022-23 presents in-depth insights on blue-collar workforce skill set demands, job roles, and salary structures specific to various cities. It serves as a valuable resource for employers and job seekers, aiding them in making well-informed choices throughout the hiring and job-seeking processes.

Connect with us to navigate your staffing challenges. Get access to a skilled talent pool for your hiring volume, and keep your sales engine running smoothly throughout this festive season!

Primary Forces Behind the Expansion of the FMCG Sector

The Development of E-Commerce: The technological revolution impacted India’s urban and rural areas. There has been a discernible shift in demand as a result of the availability of e-commerce across the country, whether in rural or urban areas.

It provides greater consumer convenience because customers can easily select and purchase their desired products via applications and websites. In addition, the option for home delivery will deliver the products to their homes.

Value Augmentation: The FMCG market in India is also driven by the retail sector in rural India and the rise in rural consumption. As a consequence, 36% of its total spending is allocated to FMCG.

The FMCG industry in India grew as a result of consumer-driven growth and higher product prices, particularly for necessities. Moreover, due to numerous government initiatives, including hygiene categories, high agricultural production, reverse migration, and packaged commodities, the market grew by double digits and reached 10.6%.

Multiple industries, including tobacco, food and beverage, domestic, and personal care, provide support for the FMCG sector in India.

The Importance of Technology: The FMCG industry places a strong emphasis on velocity, and technology can provide the consumer companies in India with access to this agility. As a result, the FMCG industry is preparing to leverage technology to improve operational efficiency, identify new opportunities, and manage complex supply chain requirements.

The FMCG industry relies extensively on market research in order to identify consumer behavior and field sales experts. Utilizing business intelligence, the cloud, and sophisticated field service management software, enterprises can enhance the efficacy of their sales operations.

Additional Directions: The rural market in India is expected to increase by over $220 billion over the next few years. This is because rural India’s consumption has increased, as increasing incomes have raised the aspirations of the average person.

Moreover, the increasing proportion of young people in India’s population is a significant factor that will increase demand for FMCG products.

The FMCG industry remains a vital and dynamic part of the global consumer market. By remaining accustomed to shifting consumer trends, addressing industry challenges, and capitalizing on emergent growth and innovation opportunities, consumer companies in India can position themselves for success in a dynamic and competitive environment. By prioritizing consumer needs, sustainability, and technological advances, the FMCG industry can continue to thrive and have a significant impact on the lives of consumers around the globe.

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Key factors contributing to India’s joblessness

• Population growth vs. job creation
• Quality of education
• Skill gap
• Job mismatch
• Economic slowdown
• Preference for government jobs

Why is educated unemployment a peculiar problem in India?

Educated unemployment is often regarded as a peculiar problem in India. This issue reflects the challenges faced by well-educated individuals in securing suitable employment opportunities, prompting a closer examination of its unique dynamics within the Indian context. This issue is characterised by several noteworthy factors that set it apart from other unemployment scenarios:

• Overqualified: Many educated individuals in India find themselves overqualified for the limited job opportunities available in the job market.
• Underemployment: A concerning aspect of today’s labour force. Despite acquiring higher education and qualifications, many individuals find themselves in jobs that only partially utilise their skills and expertise.
• Societal stigma: Indian society often attaches a stigma to an individual without a job, especially among educated youth.

Festive season, a temporary relief to unemployment

India experiences an annual phenomenon known as ‘festive hiring’. India is known for its various festivals, and these celebrations play a unique role in the country’s job market. Businesses, particularly in retail and e-commerce, hire temporary workers to handle the surge in demand during the festive season.

• Temporary relief: Festive hiring provides a temporary reprieve to some unemployed individuals. They can secure short-term employment during festivals, earning income to support themselves and their families.
• Not a permanent solution: Festive hiring is not a sustainable solution to the larger problem. These jobs are often low-paying, lack job security, and are limited to the duration of the festive season.
• Skilled workforce, menial jobs: Festive hiring often involves employing individuals with higher education in roles requiring minimal skills. This situation further highlights the mismatch between qualifications and job opportunities.
• Festive hiring is cyclical. The rest of the year, individuals continue to struggle to find stable, well-paying employment.

Thus, festive hiring can provide only a temporary job respite, even if it doesn’t entirely alleviate the broader issue.

Policies and strategies

Unemployment in India is a multifaceted problem deeply rooted in factors like population size, the education system, and economic fluctuations. To tackle this challenge effectively, India needs comprehensive reforms in its education system, strengthened social safety nets, increased focus on skill development, and sustained economic growth that generates quality jobs year-round.

Government initiatives such as the PLI scheme and Make in India have created momentum for the creation of new job possibilities in all industries. The Pradhan Mantri Rojgar Protsahan Yojana (PMRPY) is anticipated to generate new jobs and encourage employers to support formal employment. Other sectors, such as hospitality and tourism, FMCG, healthcare & pharmaceuticals, renewables, automobile companies with an electric vehicle presence, oil & energy, and infrastructure-related sectors such as steel, engineering, and chemicals, are anticipated to drive white-collar employment.

Furthermore, the Indian government has implemented various initiatives to boost employment. The Skill India campaign, for instance, seeks to equip individuals with the skills needed to enhance their employability. Additionally, various staffing solution-providing firms act as a bridge connecting job seekers with employers across diverse sectors and industries. These concerted efforts, coupled with the nation’s economic resurgence, are poised to improve the employment landscape in India in the foreseeable future. Moreover, digital transformation, automation, IoT, and 5G are expected to open doors to a plethora of roles. We have published an extensive article covering opportunities in the field of telecom jobs, and you may find it engaging: Telecom sector in India: Enhancing opportunities in telecom jobs.

Unemployment remains a unique challenge in India’s employment landscape, requiring multifaceted solutions. While festive hiring provides a temporary job respite, addressing this issue’s root causes is of utmost importance. Addressing job scarcity is not just an economic imperative but also a social and humanitarian responsibility, as it impacts the well-being and future prospects of millions of individuals and families.

At TeamLease, we are committed to our mission of ‘Putting India to Work.’ This mission drives us to invest in education, skill development, and entrepreneurship and foster collaboration between academia and industry. Our relentless efforts are geared towards reducing educated unemployment and ensuring that India’s skilled and educated workforce finds meaningful and fulfilling employment opportunities year-round. Additionally, we strive to enhance the ease of doing business to create an environment conducive to job creation and economic growth.

Contact us to discuss how we can partner in addressing the challenges of unemployment and creating a more prosperous India.