Jobs and Salaries: A Quintessential Understanding of the Hiring Mechanism
As the new financial year sets in, it is interesting to be prepared for and also be excited about the emerging new trends that will enable employers and employees to find a better balance on the jobs and salaries spectrum.
The recruitment process across sectors has started gearing up. The forecast is based on the insights from the ‘Jobs and Salaries Primer 2021-22,’ the recently launched report by TeamLease Services. It is evident that the Covid-19 turbulence seems to be settling down. Various sectors, more or less, seem to be moving back to pre-Covid levels. Smart staffing gives employers a resilient solution to stand firm against unstable economies and indefinite/unforeseen circumstances like the pandemic. Agility to employ manpower based on the requirements/demands and for the specific roles with particular expertise/specialisation can be very cost-effective and directive. Hiring contract staff, freelancers, gig workers, consultants, and apprentices brings smart staffing to the fore. There is either growth, and if not, stability, sans doute, visible on the ground.
Salary growth is more or less uniformly distributed across a large majority of organisations, with most adapting to multiple modes of work—office, remote, or hybrid—and normalcy is returning to the workplace. Though the ‘back to office’ ask is on the rise, and employers are experimenting with multiple formats using a ‘carrot and stick’ approach, the Hybrid model seems to be the most commonly vouched-for model, at least for now.
Jobs and Salaries: Top paymasters
Ecommerce and Tech Startups, Healthcare and Allied Industries, and IT and Knowledge Services remain the top paymasters, as there is more than 10% salary growth, whereas lower than 10% salary growth are sectors such as, Agriculture and Agrochemicals, automobiles & Allied, BFSI, BPO and ITES, Construction & Real Estate, Educational Services, FMCD, FMCG, Hospitality, Industrial Manufacturing and Allied, Media and Entertainment, Power and Energy, Retail, Telecom.
Highest salary growth in terms of city is observed in Mumbai (9.05%), followed by Bangalore (8.72%) and then Chennai (8.43%). However, Delhi pays the highest salary of about INR 60,700, followed by Bangalore at INR 60,100 and Mumbai at INR 59,200. The job functions with the highest salary are Business Operations Analysts, IT Consultants & Relationship Officers.
Jobs in demand and salary growth
The movement towards pay parity with near equal payouts for permanent and temporary roles is steadily marching on. Despite a marginal 4% drop, pay differentials between permanent and temporary job profiles (less than 3%) stood steady for nearly 37% of profiles across all sectors. The hiring trends seem to have upgraded for the good per se.
The Covid slump has bottomed out, and there is a quick progression visible in about 10 sectors with a 7% to 10% rise in job creation, whereas there is a steady progression in about 8 sectors with a 5% to 7% increase in job creation. 9 out of 17 sectors showcase the creation of new hot jobs, and 6 sectors have rolled out requirements for new upcoming jobs. Employers are placing a premium on super-specialised job roles with growth at 11% to 12%.
Demand for specialisation and expertise is unabated. Sales and IT functions remain critical in leading the phase of returning to ‘normality.’ Blue-collar profiles are also in demand, where the required skills include interpersonal and communication skills, product knowledge, and problem-solving. Some of these roles are that of Logistics Executives, Sales Promoters, Riggers, Warehouse Executives, and telecallers, in which the salary being offered per month is between INR 15,000 and 21,000.
Apart from the blue-collar profiles, some of the other hot jobs include Field Scientist profile from the Agriculture and Agrochemicals, the EV Technical Expert role from the Automobile & Allied Industries, the KYC Analyst role from the BFSI sector, Digital Marketing Manager profile from the Ecommerce and Tech Start-ups, Curriculum Developer from the Educational Services sector, Food Technologist role from the Fast Moving Consumer Goods and the SaaSops Engineer role offered by the Information Technology and Knowledge Services to name a few.
The bigger picture
The worst is over for the Indian labour market. The third wave of Covid receded without a whimper; consumers are up and about, business sentiment is rallying up, employers are suiting themselves to varied configurations of office and remote work, and jobs are being created at a frantic pace. It seems that businesses have bounced back quickly to pre-covid confidence in the job market and salary levels.
Salary increments, bonuses, and the company’s investments in digital tools and skilling programs are all becoming part of new initiatives and policies that will help businesses to stabilise, grow, and at the same time retain talent and fight the ongoing attrition.
Download our latest ‘Jobs and Salaries Primer 2021-22’ to know more about how employers continue to place a premium on super-specialised job roles and more.
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Read MoreWorkforce Strategies for Tech-Driven Agri Businesses
Agri-businesses and agrochemicals industries have been growing steadily and surely in India making these strong champions of the worldwide stance. Since 2017, the agricultural sector has shown remarkable growth and investments taking place. The funding mechanism becomes strong by the day, for this fold in India.
While this is getting sorted, the bigger picture lies in understanding the need and importance of workforce strategies. With smart staffing solutions, bulk-hiring, and tech solutions that bring smoothen the processes on the recruitment and HR side, it is essential to understand the impact that technology has on agri-businesses and how that directly affects the workforce strategies.
Digitalization has slowly and surely started metamorphosing the economy across sectors including agri-businesses, in India. The agri-businesses contribute nearly 20% of the GDP, which has been a buzz of late.
There are several important activities that are just a click of a button away. The improved efficiencies, connectivity, knowledge sharing, and other important tasks are a result of the rise of tech-driven agri-businesses.
PM Modi flagged the special initiative of using drones to spray pesticides and called it a new chapter in the direction of the modern agriculture spectrum in India. In February, 2022, 100 kisan drones were used to spray pesticides across India as kickstart activity of this initiative.
In a major stimulus for the farming and agriculture sector the Indian Finance Minister, Nirmala Sitharaman, announced a budget for 2022-23 favouring the upliftment of this sector.
PLI – In the international markets with an outlay of lots of crores of Indian rupees, and commensurate with the country’s Indian brands of food products, natural resources endowment, the PLI scheme for the Food Processing Industry (PLISFPI) and the build of global food manufacturing.
Scheme highlights:
- The conditions of stipulated Minimum Sales and mandated investment will not be applicable for entities selected for making innovative/ organic products.
- The second component relates to support for branding and marketing abroad to incentivize the emergence of strong Indian brands.
- Support creation of global food manufacturing champions;
- Strengthen select Indian brands of food products for global visibility and wider acceptance in the international markets;
- Increase employment opportunities for off-farm jobs,
- Ensuring remunerative prices of farm produce and higher income for farm
- For the promotion of the Indian Brands abroad, the scheme envisages grants to the applicant entities for – in-store Branding, shelf space renting, and marketing.
AI (Artificial intelligence) works in major areas such as testing soil. Checking the proper environment for the crops is extremely important and also equally critical.
Furthermore, there are many special factors that affect and reflect farming and agriculture. These result in the cultivation of the crops or adversely in the destruction. What plays a pivotal role is the information available at the required time, such as weather forecast, soil quality, water quality, and seed quality.
An upgrade in farming tools and equipment goes hand in hand. When knowledge of agriculture, digital technology, and the agri-workforce blend together in the right direction the result will be a revolution in the way the agriculture sector functions and the lives of the farmers look ahead.
Water, rain, and harvesting go together. The quality of soil, content, and minerals in water becomes the most critical phase in farming. Quality and categorization of seeds and soils is the most essential factor. Adding to this would be the pesticides and fertilisers. All these could be automated fully or partially, aiding the farmers and the farming.
AI-enabled planting and weeding, automated irrigation, and harvesting all are a boon to India as it is formerly an agriculture-facing country.
Workforce strategies are essential for tech-driven agri-businesses as it makes it true for “two eyes make one sight”. Some of the key points include:
- Formalisation
- Knowing the pain points
- Supply Analysis
- Demand Analysis
- Gap Analysis
- Solution implementation
- Staffing Management
In terms of the scale of output, productivity, value addition, and their linkages with the global value chain, achieving the full potential of this sector would require Indian companies to improve their competitive strength vis-à-vis their global counterpart. Growth of the tech-driven agribusinesses can move up drastically with workforce strategies, and hence the requirement for manpower is going to be at an all-time high. Along with the automation and technology in the foreground, Smart Staffing solution providers have a major role to play in this journey in terms of providing skilled labour, bulk labour in a short span, along with digital workforce solutions, all at one spot.
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Read MoreBack to Office vs Work from Home: Who is Winning the Face-off?
In a recent TeamLease survey titled ‘Future-readiness of Organisations for a Hybrid World’, 76.78% of organisations want to offer employees the option of a preferred work model. But at the same time, 40% of organisations find employee performance management a challenge in the virtual work model. The employer’s apotheosis is on having the workforce return back to office as the productivity and connection happens better only when the employees are working from the office. This has made the HR process highly important. The staffing solutions, the digital solutions and smart hiring has become critical.
There is a lot of wrangling which has been doing rounds over this new colloquy. There are two sides of the story and multifold options, concerns and uncertainties to analyse. Questions on productivity and workplace culture, makes ‘back to office’ a trend as well as now a need.
Concerns of coming back to office
- During the pandemic, the workforce moulded itself to work from home and work remotely. Now after over 18 months, to shift gears back to travel to the office has not been very comfortable for many. They do not seem to like wasting their time commuting when work can be done remotely.
- Many moved to their hometowns, villages or other cities, hence, working from office now requires them to leave all their set up again and move to the city of work, changing their current location. This rejig is a concern of time, money and energy, overall again.
- Moving to a locality/city of work for working from the office, needs the employees trying to adjust a lot. If they were away from family, they would be needing help with daily work such as cooking, cleaning and maintenance of their home.
- A working woman might again be dependent and face challenges with child care/ elderly care/ household responsibilities.
- There could also be a lack of balance at the businesses where some teams might privilege permanent work from home such as IT, while the others might not have an option. There might be a disparity.
- Losing an opportunity of better salary or a higher position may also be possible as the employee might go to a company offering them work from home options or hybrid options. This usually could contribute to attrition rates.
Why back to office is critical
A ‘double burden syndrome’ is taking place and increasing stress, and employees working from homes are juggling between their personal and professional roles at the cost of their health. After the Great Resignation, companies have come up with initiatives and policies that can attract the employees and retain them. The investment done by the businesses is one of the reasons why back to office is critical.
On the other hand, there is a U turn of employees coming back to their previous employer. This is because there are lack of facilities at home, not proper working conditions, lack of stable opportunities, virtual onboarding during Covid, pending loan repayments, no connectivity with colleagues, unknown faces while remote working, and lack of socialisation. These factors are making the employees return, making ‘back to office’ even more critical.
The lack of personal space, concerns differentiating lines of work and home chores and responsibilities with focus on mental health, is essential which is again adding an important factor on why back to office is currently critical. Work-life balance has gone off the grid. The thin line of difference especially between work and life has vanished. Those struggling are mainly from the Tier 1 and metro cities.
Current scenario
Some large companies that were adamant initially saying they didn’t see remote working as a permanent company strategy, but most of those companies today are making a reverse on their earlier statements. Similarly, many large firms are encouraging flexible working policies. In this situation employees are encouraged to hold a collaborative, ‘in-person team meet’ twice or thrice a week, in the office for discussions and choose the rest of the days to work from home or remotely.
While work from home and hybrid working options have been a great solution during 2020 and 2021, employers and employees are looking forward to back to office models and are planning on similar lines. With the situation under control and mass vaccination drives led by organisations – the offices are getting ready to breathe afresh.
Firms are opening their offices completely or gradually asking their employees to return while complying with the Covid-19 norms. After 18 months of ‘work from home’, employees’ return is gaining momentum across tech firms in India. Ever since the country went into lockdown, offices remain closed, and the luxury of working from home has become the new norm.
Initiatives by employers
- Employer’s initiatives have dealt with several concerns of its workforce, by being open to flexible working hours, allowing working in smaller teams instead of assigning individual tasks, giving time for task completions instead of last minute deadlines.
- Hybrid work sets out to be a game-changer to allow employees to break the monotonous routine, do away with frustrations and challenges that one might be facing during work from home and yet function back from the comfort of home, on alternative days.
- Companies placing emphasis on mental health in their return to office initiatives and cultivating an inclusive and flexible workplace will have a positive influence on the overall growth story.
- Skilling, upskilling and reskilling programs have added value for returning employees and also attracting employees to work from the office.
- Usage of digital solutions put up by the company have helped employees get maximum benefits such as virtual onboarding, online daily punch in and out, request for leave, reimbursements and safety and security features. These software solutions and hr solutions have been helping employees in case of remote working or hybrid options.
- Monthly awards, quarterly bonus, salary increment, team outing, team lunches and fun meetings are few of the perks that attract the employees to come back to office for work.
Silver lining in the work from home and back to office battle
While work from the office is the talk of the town, however, future-readiness of organisations for a hybrid world is largely in focus. From a recent survey by TeamLease where 17 sectors participated, 76.78% want to offer employees the option of a preferred work model in their future work plan, 5.05% intend to stay a virtual-only organisation, but a good 21.42% didn’t see or don’t see any change in their workspace status quo. But at the same time, 43.46% of HR leaders surveyed said their employees want to return to work. 100% work from home can never become a reality however, the tug of war between work from home and work from office will continue for a while. A hybrid work model seems to be the win-win behind this ongoing battle.
Also read: 13 Reasons Why: New E-commerce Rules Haunt Businesses
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Read MoreCan Automation and Smart Staffing Bring Success to the PLI Backed Textile Sector?
Q1 FY23 brings in new hopes and directions for advancement and growth. It is essential to introspect about staffing solutions and smart hr solutions which can create a better impact. Can Automation and Smart staffing bring success to the PLI backed Textile sector? The answer is a big Yes.
PLI is expected to help in the growth of the businesses drastically and hence the requirement for manpower is going to be at an all-time high along with the automation. Staffing players like TeamLease have a major role to play in this journey in terms of providing skilled labour in a short span.
Identifying the pain-points such as employment concerns including less Jobs, low Wages, high attrition & employability issues due to low productivity, & lack of social security is essential to comprehend. Thereafter, offering of legitimate solutions such as optimization, specialisation, stability, predictability, innovation & skilling can be of a better choice. The difference at large can be observed when the thought leadership levers such as formalisation & human capital development can go ahead hand in hand.
Labour compliances and technology can move up to smoothen the manpower management, and learning opportunities for associates. These are going to be the key evaluators to become a worthy staffing partner to textile companies under the PLI scheme of the Government.
The textile industry in India contributes to about 5% of the GDP whereas it contributes about 7% of industry output, and about 12% of India’s export earnings.
MMF stands for man-made fibres and are of two varieties. The first one focuses on synthetic fibres which are produced from crude oil whereas the second one focuses on cellulosic fibres from the food pulp. Polyester, acrylic and polypropylene are the major varieties of the synthetic staple fibres. To expand and to ambit towards a specific function will bring quantitative and qualitative results, which for the textile industry is worth a focus.
This brings one to comprehend that the processes that can be dangerous to an individual such as spinning and dyeing, moving and making cloth pieces and fibres into fabrics or separation of seeds and cotton can be handled better, safer with the automation processes. With this, the smart workforce models can ensure job completion properly and efficiently.
What are the PLI schemes? Why are these important?
Production Linked Incentive scheme is being implemented by the government of India and aids in the growth and development of the sector. For the textile industry, the current focus is on the MMF productions, exports, PSF (Polyester staple fibre) and VSF (viscose staple fibre).
In India, the PLI scheme can help generate employment while staffing solutions such as TeamLease can help in workforce management.
The scheme encourages domestic and local production to create micro jobs and the motto of putting India to work by TeamLease works with a cause that can align with this. The scheme also encourages for foreign companies to find suitable staffing in India and hiring solutions formalisation can help get better employee management, engagement & DE & I initiatives to be effective.
Along with higher production, smart staffing and workforce management what is also essential is safety and security. With automation, the clause of people, process and technology gets easily and better satisfied. With automation not only will the textile industry produce better and faster, but will aid the human resource of the industry, the employees to be having safer working conditions and increase in efficiency.
Skill level workers could reduce, however high skilled workers, upskilled workers can be engaged for better results and directional outcomes. There might be higher investment however, since the focus of PLI schemes and the need of the hour of the textile industry is to grow higher, in the long term, the investment for automation is definitely worth it.<br?
With the digital upgrade, recruitment, the workforce payroll, real time attendance, software solutions support, automated integration can update and smoothen the way the textile industry works and delivers, which for 2022-2023 is a much needed area to lookout for.
With an aim to develop several globally competitive champions and as a global industry led by MMF in textiles, automation and smart staffing can bring success to the PLI backed Textile Sector.
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Read More13 Reasons Why: New E-commerce Rules Haunt Businesses
The new e-commerce rules had a greater and direct impact on the businesses. Those there were welcoming aspects, there have been certain aspects that cannot be ignored. Looking at the flip side of the coin, gives one a specific idea on the peculiarities of these new rules.
Concerns Still Linger
Any breach of these Rules will have to satisfy the condition of being an “unfair practice” before they are held liable. Several questions are still unanswered in these new rules, like –
1: At the functional level, is the implementation and application of the rules possible to the fullest extent?
2: Silence on the assessment licensed by an entity based in another country. (Assessment of goods assembled, packaged or manufactured in one country)
3: The kinds of digital product offerings fall within its purview?
4: If a breach by a seller can also result in the Platform being held liable?
5: If the new rules of the act are beyond the legal power or authority (ultra vires)?
6: Complicated because these rules are applied to entities outside of the country.
7: The rules’ obligations are imposed on platforms that are extending beyond the borders between consumer and seller relationships?
Up in the air…
Key Issues with New E-commerce Rules
At a deeper level:
8: Lack of Definition: Lack of uniform definition of e-commerce, since buying/selling goods online are generally considered as e-commerce/internet commerce, even though the final delivery is largely offline.
9: Ease of Doing Business: The restrictions include a gamut of compliances, which, by increasing the regulatory burden, can reduce the ease of doing business for startups on online platforms.
10: Entry Barrier: Free trade practices that enabled startups to easily enter the e-commerce trade arena would cease to exist.
11: Burden on Sellers: The burden will eventually trickle down to the sellers, affecting the top line.
12: Agreement Rejig: Any company that currently has a common beneficial ownership agreement or is associated with an e-commerce company will not be allowed to be listed as a seller on that platform and might have to shift. This could result in building a whole consumer base from scratch involving costs and/or losses
13: Increased liabilities: For online e-tailers for all trade carried out on their platforms.
Business Impact and Probable Outcome
Although these New Rules are a welcome step in ensuring the welfare and protection of the interests of consumers using the various e-commerce platforms, these new rules will also put significant limitations on the consumers’ ability to purchase products at discounted prices and pay a premium for faster delivery.
For the platforms, the dawn appears gloomy as businesses have a host of things to comply with as per the rules laid out. There are thus multiple pointers that the businesses are worried about.
On the Lookout
As mentioned, the new rules have a flip side of the coin to look out for, and these are quite haunting. Unless the concerns are answered, it is difficult to migrate everyone onto a new ecosystem without turbulence.
However, we must welcome these changes as the rules and not as the ruler. With a positive growth outlook for the E-commerce industry, it’s necessary to take stock of the drivers of growth, as they are the implicit rulers of the industry. These new rules are a stepping stone for the regulatory norms surrounding this industry to bridge the gap between brick-and-click marketplace models.
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Read MoreRevisiting the Talent Strategies for FY’23: People, Processes & Technology
Background:
2020 to 2022, the workforce & the industries saw an upheaval. Several challenges, push and pull resulted in major changes in the methodology and algorithm of work.
With the changes, trial & error, and transition, the industries have come to terms with much more clarity and stability. FY’23 is the year that is a roadmap ahead. It is essential to now revisit the talent strategies as it affects the People, Processes & Technology framework.
Introduction:
Stagnancy will not help either the workforce or the industries. For visibility, performance management, and operational efficiency, this framework needs to be revisited as it affects the employees and tools directly.
While people, which is the skilled workforce, would do the work, the process would channel it and the technology would aid it and make it faster and simpler. Now with the pandemic, digitalization and formalization have taken the target. As industries are emerging back to the pre-pandemic levels, what has shifted in the process and the technology aspect of this framework. Skilling, upskilling, and reskilling are the key to adaptability or there is something more.
Key Trends & Concerns:
-
- The industries, where possible, offered remote working options
- There are now hybrid models of work adopted
- Some industries and sectors are looking at employees coming back to the office
- Changing variables in the processes, methodology, research, and fieldwork
- Uncertainty with the level of skilling up of the employees
- Lack of social contact due to a long remote working environment
- Digital software solutions are a need, however, not all industries have ramped up in investing in these critical tools
- Lack of balance between the three aspects of the framework – People, Process, Technology
- The people, which is the human resource, are leveraging the technology, but not to its full extent yet
- Physical, mental, financial, and social aspects of an employee’s well-being; are not balanced out well
- Processes that can include gig workers, contractual workers, and apprentices equally
- Technological support and digital tools can make work more productive, qualitative, and even quantitative. Areas not yet explored horizontally and vertically
Factors that will support the momentum:
‘Back to office’ is trending. This will push more manpower hiring and hiring of employees from Tier 1 and 2 cities. The workforce also would see hybrid and remote working options being offered by some specific sectors.
New rules, laws, and regulations can change the way the processes will take place. Technology will bring a formal, long-lasting solution aiding people and processes and will pull those aspects out of a makeshift arrangement.
Blue-collar jobs have been back in demand. Women workforce hiring is equally seeing a rise. The migration of workers is taking place again and workers are coming back to their workplaces. Focus on regional skills, local languages, and being digital savvy is in focus in the hiring process. The attrition rates are going down across sectors, especially in the emerging sector.
Software’s and digital solutions focusing on core HR processes, employee on-boarding to exit, and features such as face recognition are in focus. Features such as corporate learning, wellbeing and performance management, Engagement & culture, diversity, inclusion & transparency, analytics & planning, workplace productivity are gaining attention.
The arrival of 5G technology, the focus on bringing in drones technology in various industries, the usage of automation in processes, the EV infrastructure being welcomed, the set-up for construction and real estate have gained momentum. These are a few of the many that are under the radar or re-emerging sectors which will directly make it essential to revisit the talent strategies for FY’23.
Conclusion:
A revisit of the talent strategy will ensure a formal audit of the existing process of the People, process, and technology framework. Data-driven improvements can take place bringing efficiency and effectiveness.
The optimization of the performance of the talent lies in workforce management. These structures will have a dynamic shift and would see the human capital needs meeting up by the industries. Not just the employees who need the job, but employees who are skilled, talented, and employable would take the spotlight.
Retention of this workforce will increase the pool of talent within the industries, which will be productive and lucrative for the emerging sector, in the long run.
Know more about how emerging businesses can benefit from the right balance of talent:
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Read MoreImpact of the New E-commerce Rules on Businesses
Impact of the New E-commerce Rules on Businesses
New Rules for a New Dawn; Protecting the interests of consumers using e-commerce platforms
Current Trends
Given the huge spurt in e-commerce transactions since the pandemic, approx $80 billion, a 36% growth in 2020 alone is reflective of the digitalisation revolution. With such high volumes of transactions, it is only natural to revise the regulatory norms. As a part of the Consumer Protection (E-Commerce) (Amendment) Rules, 2021), the new rules aim to protect the interests of consumers using the various e-commerce platforms.
New Rules for a New Dawn
To manage and regulate the mushrooming of new players in the industry, there are new rules brought in to accelerate and formalise the way e-commerce functions in India. While certain rules are beneficial to the consumers, some favour the business owners.
As India sees a surge in e-commerce trends, it is time the rules get revised. We see that the changes do not have all questions answered as yet, however, the change is reflective of the change for the good, in the long term. Let us examine what these new rules are, how it affects and impacts businesses and consumers.
Key Takeaways of New Rules
There are increased responsibilities for the e-commerce platforms towards their consumers and tightening of restrictions on e-commerce trade. Any enterprise that is associated with an e-commerce company will NOT be allowed to be listed as a seller on that platform. For example, Amazon cannot list Appario (a subsidiary of Frontizo, a JV unit of Amazon & Patni Group) as a seller, as they’re associated.
Other than this, here’s what platforms need to take care of:
1. Requirement for a company outside India (or a company having an office/branch/agency outside India), to be controlled by an Indian resident
2. Appoint a nodal officer/alternate senior designated functionary to ensure adherence to the rules and provisions.
3. The amendments to the rules seek to ban flash sales, raise compliance needs, and fix liability on platforms for the failure of the sellers registered with them.
4. Add details of the country of origin for all products listed and recommend local alternatives for all imported goods.
5. List out the terms and conditions that deal with their relationships with the sellers.
6. Maintain a record of all the sellers whose offerings have repeatedly violated trademarks, copyrights, or the Information Technology Act.
7. No misleading advertising and promotions to consumers
8. Data needs to be updated within 72 hours with reference to the inventory of goods.
9. Certain restrictions and obligations when it comes to the pricing of their products, returns, late deliveries and false customer reviews.
10. No cancellation charges can be imposed unless similar charges are payable by the Platform due to the said cancellation.
What to Expect
In the longer term, the new rules will bring in a change in a way that solves the concerns that were lingering before the New rules came into force. Despite the uncertainty, the new rules are looking out for a better future for the e-commerce industry.
These New Rules are a welcome step in ensuring the welfare and protection of the interests of consumers using the various e-commerce platforms.
Since November 2021, the rules have been notified by the ministry, and this wave of the new e-commerce rules has come in just in time when we observe exponential, consistent growth of startups and small businesses. Online platforms have provided a much-needed shift from a B2B mindset to a B2C one, getting into a digital ecosystem beyond the geographical limits.
This blog is a precursor to another blog of the series, titled ‘13 Reasons Why: New E-commerce Rules Haunt Businesses: Flipside of the Coin.’ Watch out for more in this space.
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Read MoreThe Gender Banter: Implications of not Practising What We Preach
Background:
Being a woman is very special, but being a woman is not easy, at least not when it comes to participating in meaningful and paid work. Women empowerment happens in the true sense and to its fullest extent when the organisations give importance to the power of inclusion of women at work, giving them equal participation opportunities.
Challenges:
There is a major challenge for organisations and their leaders to standardise the concerns related to gender equality and the quality of work designated to the workforce. The implications of not practising what we preach will broaden the gender disparity of the workforce in India, which will contribute to a higher rate of attrition in job roles taken up by women. Unfortunately, this would end up widening the skill gap, and creating an occupational divide. Women, usually considered as the primary caregivers, have to stay back home, take care of domestic responsibilities, and take the burden of familial tasks over everything else. As per IMF research in 2018, Women’s unpaid domestic work is estimated to be valued at almost 27 % of India’s current GDP.
Problems:
- According to the TeamLease data of 2021, the hiring by gender is 88:12, indicating that less than one-eighth of Indian women are at work.
- According to Global Gender Gap Report 2021, the gender gap in India has widened to 62.5% and has slipped 28 places, ranked 140 out of 153.
- Between 2011 and 2020, the labour force participation rate for women remained slightly over 48% and declined gradually to 46% in 2020, as per ILO.
- It is also observed that 82% of women in prime working-age in one-person households participated in the labour force, compared to 64% of women in couple-only households and 48% of women in couple households with children.
Points to ponder upon: Solving a piece of the gender banter puzzle is not the solution. Understanding that the main problem is not to just bring women back, but to help them in the transition. Skilling is one step forward to making women more employable. What can inspire women would be increased female participation in leadership roles, more women as role models and mentors. Women, while re-entering the workforce, need psychological support more than tangible support. It would additionally be a changing trend to see more women in male-dominated roles like delivery partners, pilots, construction and manufacturing workers, architecture, automotive, and so on to name a few.
Key initiatives by the government and the organisations: Various welcoming initiatives like Mahila-E-Haat, Rashtriya Mahila Kosh (RMK), Pradhan Mantri Matru Vandna Yojna, National Crèche Scheme among others have been taken by the government to accelerate the inclusion of women in the workforce. In addition to this, Corporate India has also taken steps in the form of policies and benefits for maternity, flexibility, off-location, and hybrid work models, to name a few.
Some of the solutions to the problem:
- Women want to be in a formalised working environment. The workforce in blue collar jobs, labour and marginalised communities of women to be given opportunities.
- More women Entrepreneurs are needed that will create more opportunities for all but especially women.
- To recruit more women, the job postings should be more inclusive.
- Initiate schemes for skilling, upskilling, and reskilling for women returning back to work along with psychological support.
- Strategic need to have a DE&I policy in place; ensure the execution to nurture a diverse, resilient workplace.
- Creating women’s workforce support bodies, and awareness programs that can bridge the wider gap between the problems and solutions.
- Flexible working options and gender equality policies will be encouraging.
As it was famously said, “When you educate a man, you educate a person, but when you educate a woman, you educate an entire generation.” The same applies to empowering women to find their footing in organised employment. We think the saying, in this case, would go like this, “When you employ a man, you empower a person, but when you employ a woman, you empower the many generations.”
If we fail at the inclusion of women in the workforce, we will be losing on economic growth and sustainable development, Let’s #BreaktheBarrier with a better platform, numerous opportunities for women as we celebrate International women’s day and bring into practice what we preach.
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Read More5 Tips for Startups to become Unicorns and Go for IPO
The Good, The Bad and The Ugly of Startup Pitfalls
2021, or “The Year of the Indian Unicorns”, as it might be called in the future, was an amazing year for startups and employment in the country. India now has the 3rd largest startup ecosystem in the world; expected to witness YoY growth of consistent annual growth of 12-15%. 50,000 recognised startups as of mid June 21 and 16,000 added in 2020-21. Startups created around 6.5 lakh jobs in the year as per the Department for Promotion of Industry and Internal Trade (DPIIT) Secretary.
There were 81 Unicorns, or startups valued at more than USD 1 Bn each, with USD 82.1 billion in combined valuation. 44 of these joined the elite cohort through 2021, making this the most successful year for India startups by valuation. Not to forget another landmark, cumulatively Indian startups making the IPO splash and raising USD 2.5 bn from the markets. This is a great sign that the quantity and quality of innovations being funded in India are showing profitable exits and sustainable futures. The pace of investments is starting to reflect the potential on the ground.
The future looks bright with this new found confidence of investors in innovative and profitable ideas from India, that will definitely lead to a buzz of hectic activity in the startup, unicorn and IPO space over the next couple of years, at least. “At least”, because things could all go horribly wrong from here. After all, the Unicorn status is only an indicator of value or intangible valuation, based on a small investment and is only a guess of the final value, and not real value or money.
In 1991 the Indian economy took a big step towards its rightful global stature and 3 decades later, in 2021 we are at the cusp of yet another transformative landscape with the coming of age of Indian Startups. What we need to think about, long and deep, is how to ensure that a larger number of startups become unicorns, and the largest number of unicorns to become sustainable and profitable value creators, adding digits to the strong growth story of this phenomenal country, and an emerging superpower – India.
Yes, there can be too many Unicorns, which can lead to a bubble. Most of the Unicorns will fail. That is the law of nature and evolution. This is also applicable to the startup ecosystem in India that is barely standing up and taking its first steps from infancy towards adolescence. This is the ulgy that can happen, and we need to be deliberate in our next steps to avoid the potholes of a failing startup culture that can take us back by many decades in our growth story.
There are many pitfalls in the journey from an idea to a startup to a unicorn to a (un)successful business, but the most critical phase in any startup’s journey is the step from unicorn to exit. Either the business will succeed and the investors will exit the business profitably or the business will fail and will have to exit the market at the loss of money and confidence for its investors. Zomato did it, and your startup can do it too.
Here are a few tips to notice and keep the impact of these ugly possibilities in check.
Tip 1: Make the Funding Last
Being flush with funds after a long time of counting pennies can be a huge relief. Sometimes, too much of a relief that can lead to a feeling of having achieved the final goal and splurging on any and every idea. Getting the funding is hard, but not the hardest part of being a startup, especially if the solution is valuable in the market and differentiated from what already exists. It is better to be slow and steady than fast and furious in the startup race circuit. Look at Five Star Finance, which achieved Unicorn status with only USD 200 Mn in funding and took 37 years to reach here.
Tip 2: Prioritise Fund Allocation
So, if you have gotten funding, stop and think about what the critical elements are that need to be funded to stretch the money as far as possible. After all, given enough time, all good ideas can reach their full potential. Spending too much, too fast, on too many non-critical elements is a cardinal sin for a startup. Most of the startups get this step wrong because they start believing that their funding proves that they know better than the market. See how Snapdeal floundered without a clear focus on the critical elements for success. Also, Hike was erstwhile hailed as the youngest startup to get Unicorn status but it lost its path in a labyrinth of features, which reinforces the need to get the basics right.
Tip 3: Focus on Speed of Scale
If anything is critical at a startup, it is the acquisition of new customers at a pace faster than the market and competition. This is one of the critical elements that funding has to be pumped into. A deep dive into the cost of acquisition is pivotal for consistent progress. Look at how Amazon is still in this mode of growing their audience base at the cost of never having shown a profit to date, but no one is complaining because they are way ahead of the competition and still increasing the gap.
Tip 4: Think and Stay OpEx
Being flush with money is empowering, but funding money is not real money. The funding is a loan from your own future, so be ready to answer to your future self if you don’t think through every expense. Hence, it is a good idea to spend as little as possible on a recurring basis rather than making large one-time capital expenditures that can deplete the funds faster and shorten the runway that is required for a startup to grow its wings. We are yet to see how the series of acquisitions by BYJU’s scripts their exit story.
Tip 5: Never Lose Flexibility
It is important for a startup to experiment. After all, every startup is an experiment in itself. So, before the startup forms a reasonably resilient structure, it will have to try out different bones and joints to find its core, particularly in terms of recruitment. This flexibility can be in terms of the number of seats required, employment to be provided, the kind of skill sets needed in every phase of its early life, or even the kind of HR tools and processes. Most startups appreciate the benefits of contract staffing for managing the manpower needs as per employment seasonality in growth cycles.
Conclusion
While this nuclear explosion of startups and unicorns in India seems promising, the future may come with a looming risk of apparent congruence. The startup ecosystem, especially in the e-commerce space, is driving the growth engine for job creation and has bolstered at least 650,000 lakh jobs. What’s more? We are creating new benchmarks for ourselves.
Having been a startup ourselves that went for IPO not so long ago, we have always worked closely with the startup ecosystem and are currently serving over 20 Unicorns from only one of our business units. With this evolving experience of working with multiple startups and unicorns across industries, we have seen and solved their challenges from up close. We have seen the exhilarating feeling when one piece of the puzzle fits into place and have been party to the pain when a simple overlooked idea causes a disruption down the line.
TeamLease offers end-to-end people supply chain products and solutions that help startups to add & augment flexible staffing to their business at a low-cost opex model, making them nimble and responsive to the fast-changing market requirements. Our belief is that every startup needs a fighting chance, and in providing it, we want to become their partner of choice for staffing and employment-related offerings and grow with them.
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It is creating an inclusive ecosystem of jobs in India for highly skilled professionals as well as those with minimal qualifications.
Even before the pandemic hit, growing tech and digital enhancements had been propelling the growth of e-commerce both within and outside India. However, the outbreak of COVID-19 brought disruptive-level changes in consumption habits, and retailers responded with alacrity.
Much of the growth for the retail industry has been triggered by an increase in internet and smartphone penetration, as well as the easy accessibility of payments from the rise of fintech and digital platforms. As of August 2021, the number of internet connections in India stood at around 760 million, driven by the ‘Digital India’ programme. Out of the total internet connections, 61 percent were in urban areas, of which 97 percent were wireless.
Additionally, smartphone shipments in India increased by around 10 percent year over year to reach 60 million units in the first quarter of FY22, driven by positive shipments of all smartphone vendors in the market.
The e-commerce market in India is projected to grow to a mammoth $200 billion by 2026 from $46.2 billion in 2020. Online retail sales in India are expected to grow 31 percent in the same period, to touch $32.70 billion, led by e-commerce companies.
The rise in online businesses and e-tail has also been accelerated by the growth of fintech and digital payments, with a multitude of platforms filling the supply gap, such as MobiKwik, Paytm, PhonePe, and others. Not to mention the inter-bank connectivity facilitated by the UPI offering. The various processes and experiences of selecting, shopping, paying, ordering, and delivery are catapulting the retail and e-commerce industries to new heights.
Growing demand:
E-commerce companies in India reported sales of $4.1 billion across platforms in the festival season of October 2021 (driven by increased demand for smartphones). Of the total sales, 55 percent were generated from Tier II cities, suggesting untapped demand in the underserved areas of India.
Policy support:
The government guidelines on allowing 100 percent FDI in B2B e-commerce as well as the automatic route in the marketplace e-commerce model offer a positive business environment.
Increasing investments:
E-commerce and consumer internet companies in India received more than $4.32 billion from private equity and venture capital players, which will further support and consolidate the industry.
New e-commerce and social commerce start-ups are coming up to fulfil the e-commerce and online shopping demand in Tier-2 and Tier-3 cities. It’s also opening up opportunities for cottage industries and entrepreneurs in a big way, and this includes the most marginalised sections and women. All this is creating an inclusive ecosystem of jobs in India for both highly qualified and skilled professionals, as well as those with minimal qualifications.
Apart from logistics and warehousing jobs, the requirements of user analytics, data mining, and cybersecurity functions, the e-tail industry is in dire need of specialised and customised e-commerce centric products and services to fulfil these requirements.
This transformation calls for skilled IT and ITeS professionals, data scientists, warehouse workers, supply chain managers, delivery persons, customer service executives, and call centre operators. The market is teeming with jobs for people right from software product development to web architects, user interface designers, analytics experts, and data miners, among others.
Along with the increased demand for skilled and unskilled blue-collar workforce in logistics, warehousing, and supply chain,E-tail is also generating growth in allied industries like fintech, marketing, and advertising, amongst others. The sector has had a significant impact on entrepreneurship and start-up culture and is helping SMEs, handicraft workers, artisans, and women earn a livelihood.
E-commerce players are experimenting with various kinds of engagement models including temporary and contractual employment during peak season, as well as permanent positions for more professional services.
This is leading to a transformation in the lives of blue-collar workers, helping people build careers from a range of varied skills.
The future of e-commerce:
The e-commerce industry has been directly impacting micro, small, and medium enterprises (MSMEs) by providing means of financing, technology, and training and has a favourable cascading effect on other industries as well. The Indian e-commerce industry has been on an upward growth trajectory and is expected to surpass the US to become the second largest e-commerce market in the world by 2034.
The growth in the e-commerce sector will also boost employment, increase revenues from exports, increase tax collection by exchequers, and provide better products and services to customers in the long-term. Smartphone usage is expected to rise 84 percent to reach 859 million by 2022. The e-retail market is expected to continue its strong growth; it registered a CAGR of over 35 percent to reach ₹1.8 trillion. Over the next five years, the Indian e-retail industry is projected to be around 350 million shoppers, propelling the online gross merchandise value to $100–120 billion by 2026.
Disclaimer: This article was first published on The Hindu BusinessLine. No changes to the content has been made.
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Read MorePharma and Healthcare Sector to Witness a 61% Intent to Hire for Q3 – 2021
Although Pharma & Healthcare companies have been working round-the-clock to meet the demands of various medications, the pandemic has exposed and imposed a critical need to improve and optimise several processes. In this industry, technology can help get rid of human error and maintain higher degrees of consistency and efficiency. The challenge for most companies however is to find the right skills and fast. With increased automation, current employees will also need to be upskilled and trained in the use of new technologies.
How can this be addressed? Managed Services and Contract Staffing. Temporary Staffing will enable the industry to ramp up its workforce rapidly without the add-on task of training the staff adequately. Additionally, such a staffing structure provides flexibility to temporarily ramp up the workforce and optimise business strategies. Most importantly, this will aid in alleviating expenses as well as create scope for the industry to have the talent pool with needed skill sets.
The recent Employment Outlook Report for Q3 FY22 by TeamLease Services has indicated a 61% intent to hire for this industry in the ongoing Q3 (Oct-Dec 2021). Here are a few key shifts in the employment outlook for the sector:
- Temporary workforce demand during the pandemic increased by almost 30% – 33% as per reports with the constant need for more staff both physically and virtually.
- Other than traditional skill sets, the pharma industry is also keen on recruiting candidates with technical competencies in IT, AI, Cybersecurity, and allied sectors.
- Ensure a high-quality skilled workforce to optimise manufacturing.
- Skilled-based jobs as health tech professionals that will develop the working and operations of the telemedicine network are on the rise.
- Almost 20 – 22% hiring demand for doctors & nurses, virtual & homecare facilities across speciality & super speciality segments as per reports. The largest growth is expected in the patient care segment.
For more insights, download the free version of the TeamLease Employment Outlook Report for Q3 FY22.
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Read More5 Key Trends in FMCG Sector for 2021
Last festive season, the hiring was just 20% of 2019 and this time it could be around 40%. Retailers are upbeat about sales, but are apprehensive about how a possible third wave could affect the physical store sales.The industry appears to be bullish about the growth in festivity season demand led by a rebound in consumer confidence and sentiments. The festive sales are expected to register a 30% growth over the previous year.
The recent Employment Outlook Report for Q3 FY22 by TeamLease Services captures that the FMCG employers’ intent to hire for Q3 is at 59%, an increase of 8% from last quarter.
As a practitioner, I have closely observed the impact of COVID 19 and seen how the industry has coped up with this. Some of the key trends for the FMCG Sector in 2021:
- Hiring Needs and Patterns – Witnessing an 8% jump in FMCG Sector’s intent to hire for this quarter at 59%, the top cities like Delhi and Bengaluru leading in hiring for Sales Roles extensively. WFH Profiles for Business Continuity is a bleak option for this sector but with the ebbing of the second wave, the outlook is positive as festivities galore.
- Adoption of Digital Tools Processes by organisations – Pandemic forced digital literacy enabled and enforced positive outlook plus adoption of technology shifts for operational management. At TeamLease, 55% Hirings during FY21 were done through digital mode.
- Demand for Sales Roles – As per Jobs & Salaries Primer 2021, Salary Growth for Brand Manager was recorded at 8.34% followed by Business Coordinator profiles. While it has been seen that demand for sales roles in the FMCG Sector has touched a high of 34% for Q3.
- A surge in Upskilling and Training initiatives by organisations – Around 84% of respondents echoed that the upskilling initiatives have helped them get a better job/position.
- Adoption of Formalisation GAPS – The industry is moving towards Channel Salesforce Effectiveness with formalisation to watch out for GAPS – Ghost employees elimination, Attrition reduction, Productivity enhancement through tech, Statutory Compliance in light of the imminent rollout of labour codes.
For more insights on hiring intent, download the full version of TeamLease Employment Outlook Report for Q3 FY22.
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